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tv   MONEY With Melissa Francis  FOX Business  September 1, 2014 2:00pm-3:01pm EDT

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♪ >> money is always trying to get your most bang for your buck. fox businesses cheryl casone kicks it off for us in new york city. >> do you think $1 million will get you far in new york city?
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we are inside a one bedroom one bathroom apartment. recently reduced from 1 million. business is par for the course. savoring the side these days meaning you will get far less bang for your buck. while the price tag for this property may be a little hard to swallow for some outsiders, there is a silver lining. >> you can also actually have your office here. >> a mere 237 square feet. the patio also adds value. it may seem a bit excessive, but one must bear in mind that it is
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not a piece of the state that one would expect. >> there is a place filled with million dollar houses that do not cost you a million dollars. >> it is the most expensive house in the city right now for sale. >> this one is a six bedroom. four and a half bath, 600 square feet. we have the greenhouse. this is a beautiful feature of the home. stunning. lots of lighting in here. >> the glass is original. there is an original water system.
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cost him tile. custom woodwork. hand done. everything. 2000 square foot condo is located on the top floor of an elevator building. >> outside space in chicago. it is a great american city. >> price is $500 a square foot. >> high ceilings and you and i.
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this is always nice to have. >> it includes a gourmet kitchen, heated floors in the bathroom and a little extra pampering perfect for those cold chicago winters. >> in california, you will not find a million-dollar home in beverly hills. you will find it in playa vista. >> about $1 million. >> and office space and a living room. >> they can close his doors and be away from the door.
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residents can walk or bike to work. free access to a community center with unlimited yoga, pilates and spinning classes. a tech focused school. here now are the stars of bravos million-dollar listings los angeles. they are here to share their inside secrets. thank you so much for joining us. i think people are probably ready to buy and sell now. price to sell. if you price a home at what it is to sell for, it will move in a week. >> it is all about a hot market, melissa. if you are a serious seller, it
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will sell fast if you price it to sell. you better be ready to move. it may move faster than you think. >> get it sold quickly. it is all about the price. >> we call it dom. days on market. the more days on the market you have, the less appeal there is. you have to start talking price reduction. you need to have a price correctly from the beginning. it will sit longer and longer and it will be about property that no one will want to buy.
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>> you end up selling it for less. >> use a higher professional photographer. >> photography photography photography. if you do not catch their attention the first five seconds, they are scrolling over to the next one. you only get one shot and that is how you do it. they are getting droned shots of the entire property. you can really see it. that is especially important for high end buyers. spend the money on the pictures. >> that is true.
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you sit at your computer and you fall in love with the house. that is how you get the buyer in. you say get your house ready before you list it. clean and neat clutter it. >> when a buyer comes in, they want to picture themselves living there. they don't want to see you living theee. all you need is the basic essentials. if you are dealing with an empty house, you stage it with those essentials. you want it to look clean and fresh. make it look like a beautiful suite and a fourth season. >> interesting.
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>> a lot of business right now is being done off market. out of a quarter bill in that i sell every year is off market. it is one thing that buyers will always pay top dollar for. i get a dozen calls a day from people saying, josh, i have seen everything on the market. what do you have off market. let's see what type of response we get before we put it on the market.
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>> let me ask you for buyers you say how to get the best deal is to make a strong offer. do not lowball. respond to the counters quickly. come in high? it sounds like you will end up paying a lot. >> this is a perfect example. we have a home listed for $10 million. another progress client submitted an offer. my cell is basically said go through yourself. we are not giving you a counter offer. i think it could be achieved at 9 million. this buyer kind of screwed themselves. they will have to come in again. resubmit another offer. you do not want to go into low. you do not want to offend the
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people. as much as i tell my clients to respond with a counter offer, it does not always happen that way. >> you have to be super aggressive. do not take anything personal in this market. >> thank you to both of you. i am ready to go shopping for a house now. thank you. one of my favorite moneymakers. we will talk shape wear and reality tv. how could you possibly miss that. ♪
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♪ >> before she became a fan favorite on desperate housewives, she was already a favorite in the business world. yummy by heather thompson headquarters had successful branding. all of those televised cap fights. ♪
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>> this is a company that you started based on your own experience. >> it was like i was the only consumer that had a need. i was like, this is literally like my grandmother's girdle. i do not want to wear my grandmother's girdle. i invented this and the first original three panel. >> it seems like it becomes the thing that everyone thinks they can get to make a quick buck. >> with yummy, the idea of shape wear came out of the closet. it was no longer a dirty little secret. i think what happened was, after our moms and grandmothers were wearing shape wear, they lel ha.
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>> there was still a need. there was still a need for women to have a solution. what they did was they just cut off the legs. you can poke it around you are brought and it would hold you in. that kind of contraption was not what i was looking for. to me, looking good is feeling good. >> you are very different from them. they are very well known. >> i and yummy certainly started showing it off. things that were met to be seen.
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>> you can have a great product. one thing that you did that a lot of people don't do is you are on a reality show. how did that change your business? >> as a business -- i do not have a whole lot of dirty laundry to air. i am not good at backing down. when i believe in something to be right, i fight for what i believe in. >> what you debuted on the show, the line was already out there. >> it was my vision to build a brand. i needed the whole pipe.
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by putting myself out there on a reality show, i got to talk about me. i got to talk about me in front of millions of viewers. those that i had to reach had heard of my brands. >> i have to ask you about the details on a percentage basis. did you see and just move? >> we absolutely saw it move. people were looking at the site saying, what is this. those things equal out when you have a good product and you have a good brand. >> you even had coffee -- copycat. you will be able to sell whatever it is.
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three months into the launch. pool, the economy dropped out. that was really scary. >> was there anyone that invested with you? >> i think because of the reputation, i think that everyone was nervous for me. as i was. i knew who i was. at this point in time, no one is listening. are you a tv personality? >> 100% i have been a fashion designer. i have only been a tv personality for two years. i did it as an under billing of marketing. i would not say i love being on a reality show, but i love being
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on your show. >> i love that. i love how smart you are. thank you for coming here in person. >> i am so thrilled to have you. i am going to show you some stuff. >> move over justin bieber. the new view to video that is taking the world by storm. directly from the stars concert. you will want to see this. do you ever have too much money? ♪
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what would help is simply being able to recognize a fair price. truecar has pricing data on every make and model, so all you have to do is search for the car you want, there it is. now you're an expert in less than a minute. this is truecar. hey, jennar fuzz mike trooawwwwww scram!g... i'm crust mike jubby roll bond chow gonna lean up an kiss bet. peas charty get town down. [laughter] ♪ borf a liver tute face stummy wag ♪ pow pam sha-beeps stella nerf berms. saxa-nay nay?
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badumps a head. temexiss gurrin. juppa left. fluppa jown! brone a brood. what? catch up on what everyone's talking about with the x1 entertainment operating system. preloaded with the latest episodes of the top 100 shows. only from xfinity. ♪ >> there is a new start in town. you can find him on youtube.
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he is now performing his own concerts. we got a behind-the-scenes look at the stars newest single. take a look. ♪ ♪ >> somehow we were able to pull it off. >> he is an amazing rapper. >> he knows every one of them.
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>> look at you. [inaudible] ♪ [cheering and applause] ♪
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♪ >> very catchy. they join us now. thank you to both of you. i want to ask you how both of you got started. my own son is seven and he asked me every single day for the same thing. where did you go from there? >> it really darted helping my nephew after he moved in with us.
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he was about 20 at the time and a big brother to the boys. he was putting content out at you to. that was kind of a bag at for him in the homemade studio. finally, he talked the two of us into putting him out there. >> you just have to be consistent with content. they really wanted to just engage in the videos and continue to come back. we were having fun.
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>> people really responded. do you get a certain number of views and then you finally get a phone call? how do you make that crossover? >> i think now youtube has it where anybody can monetize. you could literally go home tonight. can you make money at it? it depends on your cost of content. they really made it easy now. now, it has all changed. >> matti, what do you want to be when you grow up? >> play baseball or be wrapping.
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>> very easy things to achieve. what is it like? >> i do not know. i have been with them at school. they are all used to it. that is like the only person. who do you idolize? who would you like to be when you grow up? >> nobody really. i listen to a lot of different john rouse and everything. >> you are an original. i like that about you. thanks to both of you. best of luck. >> take you for having us. >> they are moving full speed ahead. legendary investor dishes her
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special recipe for success. ♪
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melissa: food trucks on a role, but these next moneymakers are turning to franchising to increase their profits. >> today we're headed to maria delray for dinner tonight. beautiful space right on the ocean. lots of good people. right down by the beach, who love lobster. there are a lot of trucks in los angeles, but what it is for us is the quality of product, we're from maine. we know the maine lobster. best lobster in the world with your opinion. lobster. all right. >> hi, can i help you.
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still want the mayo? excuse me. >> lobster tacos. >> right here. >> most popular item to the connecticut lobster roles. split top style roll and this lobster meatrom maine. caught in main. 36 to 48 hours ago, makes trip overnight. >> always make eight point to check facebook, or twitter, one of those, to find out when cousins are going to be here. they're that good. >> we have coffee. >> we have tons of regular customers, consistently come back to us. whether from the east coast and can't get the food anywhere else. >> connecticut role? >> or west coast people who grown to love maine lobster. what we really learned, people will always pay for a high quality product.
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and that is what we serve. >> i'm a fan of "shark tank." i know about the company. i've seen the trucks. and, want to give them a try. see what it is all about. >> when we got our money from "shark tank" and barbara corcoran, was an amazing feeling. we put it in the bank. we'll only spend it when we really, really need it. little over two years and still haven't touched the money. we've been profitable since month one. we want to continue to grow whether restaurants or franchises, food trucks, and southern california. >> ketchup, anything? >> sure. >> launched business, around $110,000, we bought our first truck. i believe 65, $70,000. there are some other costs that come into play. forming your business. the llc, the t-shirts, the staffing, food, we were a little nervous opening because we had put in over a year of work. it was so much work to open this business and, i think, having a
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little having some nerves is normal. but the first night we opened, we had a 51st in line. i remember looking at jim, going, wow, this is going to work. and we looked back. ever since then, it has been non-stop melissa: that looks so good. here are the. we have barbara corcoran and. last time you were franchising trucks. how is that going? >> it has been a whirlwind. we have gotten so many inquiries around the country. melissa: yeah. >> we have over 1,000 inquiries. five committed two weeks into the country. melissa: barbara how have they done in the business? >> i reason allowed to franchise i held them back for six months. they had to get everything in perfect order. they thought they were cowboys. everybody wants this. now it is well-oil machine and
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will have any problem at all. melissa: food trucks have been such a phenomenon here in new york. they are huge out in l.a. and really catching on. do you feel like this is bum? >> i don't think so at all. i think we're in the beginning of growing these markets, and l.a. is big city for food trucks. >> yeah. >> pretty advanced, people are noticing are inquiring from, they are starting to grow. melissa: if somebody gets into a franchise which is great business, i feel like in this economy, tough make your fortune for yourself. you have to take it into your own hands. why would you do a truck versus stand alone restaurant. >> good question. truck is smaller value. up-front costs for us. >> for example. >> all-in for cousins main maine lobster. for 1 a for the truck and our name. $150,000. that is lot less than brick-and-mortar. melissa: what is the franchise fee is $25,000. which is nominal as well. everything includes the truck,
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product, equipment and inventory. melissa: you bought your trucks. >> yeah. melissa: why a lot of people lease them. why do you think that was better decision. >> you can build it to your specs and leasing it exactly what someone else wanted. you build it exactly what someone else wanted. getting back to your question about the brick-and-mortar. as opposed to popping up, i hope this works in this location. >> making a mistake not being able to change it. melissa: but you have gone on to have a brick-and-mortar store out in l.a.? >> we have. one of the more successful areas in this business is the food trucks. melissa: what makes these guys different? we meet people all the time going into restaurants for themselves and doing restaurant concepts or food truck concepts. >> staying married to it and keeping momentum is very hard. these guys wake up every day, more ferocious than they went the to bed the day before. it is contagious.
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i look at all franchisees, to date, they are replicas. they have high energy and people schools skills and want to please people. that is formula in any business you can't replace. >> pretty specific concept. money people are making -- >> kind of. >> i was reading about days you look in $250,000 in sales. what make this is concept throw off that much cash versus other businesses? who wants to take that? >> quality of product maine lobster. we need to sell it for a lot. >> how much is the typical lobster? >> typical lobster, is $13. really very affordable in comparison to other cities like new york. melissa: it is. we're out of time when a economy is struggling, people are trading down when buying food. you see concepts like chipolte doing well. you're peddling something that is little bit more expensive for lunch. was that a risk? >> we were a little nervous in
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the beginning, thinking, yeah that is viable concern. more we've grown is areas. doesn't matter what area you're in, people splurge for food we found. if it is good food. >> lobster is luxury item. you spend $12 at chipolte for drink and burrito. you can get maine lobster at any franchise around the country. melissa: why did you become a franchise instead of holding on to the profit and business for yourself. >> very good question. for us to make sure right operator be in their markets, know the market, no competition, where to schedule the truck. they have knowledge locally. we may not have that for houston, texas. they're integrated into the market and can make that explode. melissa: barbara you're an iconic business leader. what would you say to somebody out in the audience right now watching this and is considering do doing it for themselves. how is right for them? what would you tell them. >> if you buy the franchise,
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you're the hustler and lead dog. you might have all the guidance and formulas. open the door. close the door. higher employees and really, really love your business. that is hard part of franchise. not selling stuff. we could have 50 sold same time as three, but finding people that are capable of building a business, not so easy. you have to be an entrepeneur. melissa: how would you say you decide on the right concept. you also other franchises out there? how do you decide what the franchise is no. >> i judge entrepreneurs. less about concepts. i like extremes. lobster rolls are delicious are expensive. tom and cheese, cheap and cheesy. people get them and return to them again and again. more importantly i like the on thes, get the right entrepreneur, you will have successful business. melissa: thanks to all three of you. you are fantastic and made me so hungry. thank you. >> thank you. >> thank you. >> would you pay $575 for these
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speakers? we'll tell you why this could be your next best investment coming up.
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>> okay. i'll admit it, i love shoes. the sneaker business is kicking up major profits. i took a trip up to harlem and new york city, latest fad in footwear, pawn shop for high-end kicks started by 16-year-old chase reed and his father, this pawn shop offers shoe lovers quite a bang for their buck. take a look. ♪ how did you get started in this business? >> i got started based on me just having a whole sneaker collection and just wanted to elaborate on my sneaker collection. i started selling sneakers by myself with my father. instead of opening a regular sneaker store like other sneaker stores, open our own, except we're a pawn shop. >> you are a genius.
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basically your son was spending too much on his habit, you figured out a way to make money off it? >> more me showing him, get me to spend all the money on sneakers and come back for more money you will have to start working for it. melissa: why buy really expensive sneakers if you're not going to wear them. >> you will not find them again. these are sneakers, some are history and will not find them again. one, two, they're rare. three, they're like, it is just something that you will have part of collecting. something that is a collectible. >> once you part with them, and you realize you can live without them, do they really come back? >> 99% of them come back. it is their collection. they don't want the sneakers they would have sold them to us. melissa: you guys making money. >> we're starting to make money, turn over profit, we knew the first three months we got into the business we wouldn't make a dime. people pawning sneakers are now starting to turn into consumers and starting to come back to buy
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sneakers. >> we get the sneakers for retail price, we resell them for above retail price so we can make a nice amount of profit. >> biggest aspect of the system, chase customizes sneakers. a lot of people come in not to tell the sneaker, park the sneaker, customized sneakers upgrading to different color. >> this is all-white sneaker that i made all red. they probably cost $100 more. they were 200. now go for 300. melissa: do you realize you had a very expensive habit and your father turned it into a lesson for you how to make money and how to have a business. do you realize that? he tricked you into being entrepreneur. >> this is something that you have a passion for that you love. why not chase your dreams and give up the whole collection and later on be able to get it back? >> i think my son the biggest lesson is for the business, go out in the world and fend for himself. at 16 years old this is stepping
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stone for him to do it. in his life he can go out and do many great things. melissa: do you have favorites on the wall? i mean i know it is hard, it's hard. >> i like older sneakers on the wall. i say favorite are these four. melissa: have anything for ladies? i'm size 8. do you have anything? >> that is 9. melissa: i have to unwrap those, i can't do that to you. they're not for wearing anyway, right? coming up wall street after-hours, when it comes to letting loose, moneymakers expect a whole lot more than gambling and bottle service. we go inside of exclusive bachelor parties of 1%. we're taking charlie gasparino with us. this could get dicey. a run for your money up next. if you ware a denture, take the simple test.
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melissa: as you great to be a moneymaker. even better spending cash on ultimate good times. naturally we had to find the guy, wall street party like a stock star. here travel expert in high-end bachelor party planner, and a very own charlie gasparino. who has been to a party or two in his time. we felt like the expert to inconclude. let me let me ask you. >> i don't know if that is good thing. melissa: bachelor party, everes strippers, that is out. totally different bachelor party is in. tell me about it. >> the bachelor parties i'm doing, center around adrenaline, once in a lifetime activities like usual stuff you see in the hangover or something like that. so we're doing extreme adventures like jumping off stuff, whether out of a plane. melissa: jump off stuff randomly. >> jumps from the stratosphere. like f-16 simulator. craziest things i ever done.
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melissa: first bachelor party you planned was in ukraine? tell me about that. >> one of my best friends. i plan ad bachelor party in ukraine. he lived in london at the time. he is now living in miami. i said at the time where is a good spot to do it? melissa: you thought ukraine? >> i visited kiev before, thought it was a great city. granted current circumstances forget about that. >> right. >> years ago it was awesome. you could drive tanks and shoot machine guns and flame throwers. melissa: but do that? >> yeah. and i set that up. and we just -- melissa: what does that cost? night is not expensive at all because it is eastern europe. basically just left over. melissa: what is not expensive? >> couple hundred bucks. >> you couldn't do that now, if you were in a tank, you might get blown up. >> no, no. melissa: so, what would you do right now? what is one of the recent cool one that you did? >> i mean i'm doing a couple in vegas right now. i'm planning one in medellin, colombia. for another good friend of mine.
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melissa: tell me average one. how many days, how much money all-in per person, how many people do you plan it for? give me details? >> depends. everything is customizable. las vegas you get five around 10 people, depend on what their budget is. vegas gets room 40,000 a night, if you want to spend the money. do it for couple thousand it depends. general number is 30 to 40,000 range all together for a three-day party. melissa: do you do bachelorette parties as well? is that market you're going into? >> i got email to do my first bachelorette party. i have never done one but they are up for it. melissa: any idea what they want? >> they do male strippers. melissa: no, charlie, no, no. contrary to what we're thinking. we're not interested in seeing naked guys. that's not, i'm not sure we're really -- >> what did you during yours? melissa: this diverged off into very scary territory. let's get this back on track.
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one of the things is saw listed, flying to f-16 fighter jet. how do you get access to that. >> you can do it. combat ace, outside of last. literally coolest thing i ever done. i recommend it whether going to bachelor party or not. melissa: driving tanks? >> it is little more complicated. you have to email somebody in ukraine. very difficult. melissa: racing ferraris. a lot of these things, base jumping, hello copper tours. very cool. lee, thank you so much. charlie, i'm not so sure. >> you wanted me on here for my expertise at bachelor parties. melissa: okay. up next a little help from our friends. a very special guests revealed their favorite moneymakers and some of their choices may surprise you. smart money up next.
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melissa: love them or loathe them, moneymakers always make an impression, especially covering them every day. so we asked some friends of the show to tell us about their favorite moneymakers. here's what they had to say. >> my mon nick maker is robots. they're here and here to stay. >> my mon anything maker for the day is entrepreneur elon musk. i want to see elon help disrupt and public transportation next. >> one of my favorite moneymakers if i weren't a business report i think i would enjoy being entertainer. someone like beautiful jennifer lopez. she really made her mark not only here in america, but across the world. >> i would have to say oprah winfrey, my god. the o effect. anything that oprah winfrey touches turns into money making goal. >> my money makers are proprietors of america's fast-food restaurants. keep it up and i keep eating those burgers. melissa: i hope you learned great tips from our moneymakers around will soon have a vault of
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cash like this one. don't forget to tune in every weekday at 2:00 p.m. eastern on fox business. if it is money you're after, we've got it. liz: making money, whipping you into shape. getting tough, when the going gets tough, the tough get filthy, running, climbing, crawling, tough mudder, raking in cash from popular endurance runs, we ask, are you tough enough? want to look like you rode in college but don't want to get up at the crack of dawn to brave chilly rivers? city row gives you same workout, helping burn twice as many calories it says as spinning. back to school. taking you back in time with throwback fitness. exactly what it sound like. dodgeball, jump rope, even tug-of-war. reminders of your middle school gym class of

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